Ad Management Software

These software programs run on your server and display and rotate advertisements on web pages. They can also track and target ads, and users based on various criteria. Most require server-side includes with exec. enabled, some use CGI, and a few use both. The applications on this page are listed by relative price, from lowest to highest.

Reasonably Priced

Central Ad

Comes in shareware, Lite and Pro versions to fit a variety of needs and budgets. For Windows 95/NT and Unix systems.

NYISP Banner-Ad

Doesn't need SSL or Java code to run on your Web server. Features password encryption, banner uploading and account information pages.

WebAdverts

Written in Perl, banners can be displayed on your pages either through SSI calls, so that each time a page is loaded, a new banner will appear, or via standard IMG tags. (Banners may also easily be included on CGI-generated pages.)

Banner Manager

Written in Perl, this is an application for running banners on a banner exchange.

Ad Cafe

Works online with any browser everyone can access the information they need, advertisers, publishers, administrators, agencies, executives - anyone who needs to know (and has a password) can browse your site and find it.

Banager

Software suite written using Microsoft's Active Server Pages technology, creates, deletes, edits users, banners and companies. Comes with full source code, so you can make custom modifications if you wish.

Ad Juggler

Commerical strength ad management software that runs natively on your server platform. For Windows 95/NT and Unix systems.

The Ad Master

Advertising and targeting software, uses server side includes. Uses passive targeting (environment variables). From Web-Elite.

High End Ad Systems

Clickwise

High end ad management software. For Windows 95/NT systems only. From AdKnowledge.

Ad Optimizer

Starting at $6000. No built-in targeting, can integrate with PWS tracking system. Multiple platforms, Java client. Groups pages with embedded URL codes. Uses server-side includes. From W3.com

Ad Manager (*)

Full-featured ad management and targeting software. Utilizes passive and active tracking. SSI or CGI insertions. Groups pages with URL codes. Solaris and NT currently. $1000/mo+ From Accipiter.

Open AdStream

The entire management, delivery, and reporting process occurs online, in real time, giving you the quality ad distribution you need to reach your target market. $10,000. From Real Media.

Dynamo Ad Station

For large sites and distributed ad networks. Runs on Dynamo Application Server, a Web application platform. $35,000.

AdServer

Sophisticated mission-critical ad management system. Used by the busiest sites on the Web including Netscape and Pathfinder. $40,000. From NetGravity.

Adfinity

Adfinity is an advertising management and direct marketing database system built for the largest and fastest growing sites on the web. Adfinity is built to allow database targeting for websites that know who their users are and want to target by demographic data. Geographic targeting is also available from an optional IP database. Pricing starts from $3000/month.